CRM Business Analyst
Job Details
Hiring Process
Time to Answer
2 open days
Process
1 Phone Call
1 Onsite Interview
Days to get an Offer
4 Days after Interview
Overview
CRM Business Analyst responsible for gathering and translating business needs into CRM solutions by leading workshops with stakeholders, defining user journeys, requirements, and scope. Own CRM vision, backlog, and roadmap. Ensure alignment with technical teams, manage RFI/RFP processes, and support CRM selection/implementation. Deliver structured analysis, ensure traceability, and drive adoption and continuous improvement.
Job Responsibilities
- Lead workshops and interviews with Key Account Managers, Customer & Operations teams, and other impacted stakeholders to capture user needs, pain points, and target outcomes.
- Translate needs into personas, user journeys, use cases, user stories, and acceptance criteria.
- Challenge and refine design principles.
- Define scope boundaries: what must be in CRM vs. what remains in surrounding systems.
- Build a clear CRM vision, MVP scope, and an incremental roadmap.
- Produce high-quality analysis deliverables such as: Business requirements (functional and non-functional) / Process maps (AS-IS / TO-BE) / Data & reporting needs / Integration needs.
- Ensure requirements are testable (acceptance criteria), prioritised (value-based), and traceable (from need → requirement → solution).
- Conduct a structured market exploration (RFI/RFP-ready), including: Vendor longlist/shortlist; Demo scripts based on real user scenarios; Evaluation criteria & scoring model.
- Coordinate with Security, Architecture, Procurement, and Legal where needed, ensuring a transparent and rigorous selection process (documentation, decision log, evaluation evidence).
- Own and continuously refine the product backlog, priorities, and release planning.
- Work hand-in-hand with technical profiles (architects, integration specialists, data specialists, security) to ensure feasibility and quality.
- Validate increments with users, organise UAT, and drive iterative improvements based on feedback.
- Prepare and execute adoption approach: training needs, communication, new ways of working, and stakeholder alignment.
- Define success metrics and track outcomes (e.g., adoption, time saved, customer follow-up quality, data completeness, reporting reliability).
Must Have Skills
- Experience researching and shaping customer solutions and digital software products.
- Proven experience with CRM tools (selection and/or implementation and/or optimisation).
- Strong ability to integrate business knowledge into structured analysis and recommendations.
- Strong ability to integrate technical constraints and collaborate closely with technical profiles.
- Experience in the energy sector and good knowledge of the Belgian energy market.
- Comfortable in a fast-evolving environment.
- Able to quickly integrate updates and reprioritise.
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Good level of Dutch and/or French and English is required.
Nice to have
- Strong problem-solving mindset and proactive approach, able to propose solutions and alternatives to move initiatives forward.
- Customer-oriented, with the ability to work independently and take ownership.
- Strong team spirit with an intrapreneurial mindset and a focus on delivering results.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
Work at yechte
We are an independent digital consultancy with ambitious goals and a global presence. We support a diverse range of companies, building digital teams and delivering innovative digital solutions. Our multicultural and diverse workforce, comprised of ‘Global Citizens’, reflects this inclusivity.
We care about work-life balance and meeting the expectation of a growing team, investing in people because they are our greatest asset. Our consistent growth is a testament to this commitment.
Come work at yechte, a company on the rise, offering excellent benefits, opportunities for personal development, and the chance to learn from accomplished leaders. We are always looking for exceptional professionals to join our team.
What We Offer
Each employee has a chance to see the impact of his work. You work on real digital projects and make tangible contributions to the company. We want to provide to each individual personal, professional and social growth.
Flexibility
We care about your wellbeing. At yechte we offer flexi-hours and hybrid home/office work arrangements, enhancing employee work-life balance and productivity.
Attractive Benefits
We care about your comfort. At yechte we offer cost-effective and eco-friendly mobility plans, food allowances, and comprehensive healthcare support, enhancing employee satisfaction.
Personal Development
We care about your growth. At yechte we offer to boost your personal growth through tailored IT trainings and certifications, fostering a culture of agility and tech-driven expertise.
