Making the fashion industry more innovative is a paradigm change; one best made via an ecosystem of open innovation and affordable tech. Tellin.shop is an innovative fashion brand that aims to put the customer at the centre of the user experience. It builds its brand reputation through the measured and careful acquisition of customers. yechte partners with tellin.shop to take ecommerce solutions into unchartered territories.
The Challenge
- Every year, the world uses more resources than our planet can sustain. With fashion as one of the most polluting industries, tellin.online wanted to shift from the larger “take-make-waste” consumption model to a more responsible cycle that involves local talent and resources.
- As a self-funded start-up, this clothing brand aims to innovate in an often-saturated industry, one that emphasizes style rather than substance. We needed a digital solution that allowed the business to innovate freely with very few technical constraints.
- The concept is to propose clothes that reinvent the smart casual attire for people of all horizons. An experience centered around the individual and his hectic lifestyle.
- A new business with relatively low exposure to digital technologies, and a desire to produce lean results fast.
- A brand that required a large degree of freedom to evolve its business model over time. A need for agility in day-to-day operations to respond better to short development cycles.
Transformative Solution
- Statement: A fashion start-up acquiring knowledge and skills to develop and scale its ideas into a fully-fledged e-commerce business. A business that aims to advance the fashion debate with clothes that are elegant and suitable for everyday stress.
- Co-creation: Involving the consumer as much as possible in the definition of the solution through workshops and focus groups.
- Measured: a phased roll-out plan that involves a community of fans from start through to launch. A soft launch of the first “brochure” website while the business was designing its collections. A second launch with embedded e-commerce solutions, including sales, invoices, multiple payment gateways, inventory management, an interactive blog, and a dedicated VIP membership section.
- Active elegance: creating an elegant garment, free of superficiality and designed for everyday situations. The digital solution provided by yechte embodies this same idea: affordable and powerful yet elemental in its execution.




The Business Impact
Conversion rate
High customer-acquisition rates since the platform is designed around a concept of membership and affiliation
4500+ followers
A community of more than 4500 followers that actively support the brand and the vision of its owners
Flexible business
A digital solution that is scalable, cost-effective, and easily manageable for its owners